A National Multimedia Campaign, aiming to raise awareness and social change for ending frequent child marriage in Bangladesh, has been launched. Alongside with broadcasting and print media, digital media stood up for spreading up awareness through mostly used social networking platforms to the younger people and their parents. Bangladesh is a victim of various social problems like child marriage. The child marriage rate was recorded 52% in 2013. The aim of the campaign is to prevent such cases and provide required education on the same to the people.
Ministry of Women and Children Affairs on July 31inaugurated the campaign with the financial support from UNFPA, Unicef and Canadian Government. Hasanul Haq Inu, Minister for Information was present as the Chief Guest for launching the campaign. Meher Afroze Chumki, Minister for Women and Children Affairs was also present there as the Guest of Honour.
Starting from the traditional sound of a ‘dhol’ the campaign started with a sign of seeking attention to upraise the voices against frequent child marriages in the country. Broadcasting media also took part as public service announcements and drama serials on the subject are to be aired as a part of the campaign. Moreover, the most popular Digital Media also have participated as platforms like Youtube, Instagram, Facebook and mobile messaging will be used to spread awareness to the people.
Edouard Beigbeder, UNICEF Bangladesh Representative told that the campaign could be termed as one of the important parts of Bangladesh’s National Plan of Action in order to put an end to child marriage. The Government should be more active in order to stop such cases; they should adopt unique and innovative ways like changing legal framework, so that occurrence of child marriage could be prevented entirely.