As per the latest reports, Indian cricketer Virat Kohli does not only acquire the crown of most valuable player in the field of world cricket, he emerged as the country’s most valuable brand with a celebrity value of $143 million. In addition, the report from corporate advisers Duff & Phelps also reveals that the emergence of Virat Kohli has also dethroned Bollywood superstar Shah Rukh Khan, who used to be the most valuable celebrity brand of the country since 2014. Alongside the limelight on Bollywood star Ranveer Singh and Deepika Padukone, Virat Kohli also has managed his place to be on the top.
The report also revealed that Virat Kohli presently acquires the first position for various Brands for engaging and attracting its consumers. The MD and regional leader of Duff & Phelps, Varun Gupta remarked, Virat’s extraordinary field performance and off-field charisma has helped him to achieve the position across the subcontinent. The Managing Director of Puma India remarked Virat has helped to transform the definition of fitness in the field of Indian cricket. He has changed the Indian mindset and impressed with his brand image of an energetic athlete among the people and became a youth icon.
Virat has signed an eight-year deal with Puma India and the endorsement has helped him become the first sportsman to sign a Rs 100 Crore deal with a single brand. The report also discovers that big companies are becoming reluctant with Bollywood actors for their endorsement. An interesting trend of coming out of sports celebrities could be seen in the present Indian consumerist society now a day.